Vegaga Commercial
为她他广告
Corporate
视频
We just finished this Motion campaign for the Chinese e-commerce brand Vegaga. They distribute bedroom and bathroom clothes through internet. Vegaga wanted to make a difference with the happy-cheesy style common in the e-commerce ads by centering their image in the softness, classyness texture of their delicate clothes.
我们刚刚完成了为中国电子商务品牌“为她他”而制作的广告片 。 他们通过互联网出售床上和卫浴用品 。“为她他”想通过电子商务广告中常用的愉悦风格，来集中展示其精美产品的柔软性和经典性。
We started the year working with Veolia Water
我们开始了与威立雅工作的一年
Corporate
企业形象
We just started a gret new year (2011 and the rabbit one) with a collaboration with Veolia Water China in corporate identity works and film. Veolia Water China is involved in water recycling for energy industry. Again, we are happy to work for a project related to Sustainable Development like this.
Kotak Project in DIDF New Media Art Fest, Wuhan
Kotak计划在武汉新媒体艺术展亮相
Art
艺术
Schwann was invited by the Beijing Institute of Fashion Technology (BIFT) to participate in the event of 2010DIDF &CINMAI, co-organized and sponsored by People’s Government of Wuhan, Wuhan University of Technology, Huazhong University of Science and Technology and Karlsruhe University of Arts and Design, Germany.
In the event we showcased our Kotak Project to the artists and professionals of new media art worldwide. This is considered an artistic, creative and corporate experiment that we are investigating in, which we hope to further develop and implement in our branding strategies.
Schwann应北京服装学院的邀请参加了2010数字互动设计国际论坛暨2010当代新媒体艺术国际邀请展。这次展览由武汉市人民政府，武汉理工大学，华中科技大学及德国Karlsruhe艺术与设计大学共同承办。
在会议上，我们向来自世界各地的与会代表，新媒体艺术家和专业人士介绍了Kotak计划。这个项目是我们经过深入研究后的一次大胆尝试，将艺术创意与企业文化融为一体创造出的一个实验性作品，我们希望将他拓展并植入日后的品牌发展战略中。
http://www.ididf.com/
The Kotak Project // Kotak计划
Kotak ("Hard Box" in Bahasa Indonesia) is a paper-cut sculpture made by color paper, Origami format, that the users can download, print, modify and build themselves. The idea is to create a collaborative artwork that everyone can use and distribute. The artwork is not an artist-to-public format but a public-to-public one, where the artist acts just as a conductor of the art experience. The concept of the piece is just a trigger for the public's fun, impregnated in the background by Schwann's brand identity. The sculpture is a geometric volume out of symmetry or similitude with nature.
Origami is a traditional Japanese art craft that became popular during the mid 1900s, and now is another technique widely explored in modern art. The low cost of the material and the easy distribution make the technique perfect for a collaborative project like Kotak.
Kotak（印尼语中为“硬纸盒” ）是一种用彩色硬纸板剪裁的雕塑形式，效果如同折纸。可由网络下载后打印，裁剪然后体验者自行制作。旨在让大家参与到一件作品的制作过程中并将其传播。这并不是一次作者与观众的对话，而是一个观众对观众的交流，而作者只是起到指导作用。这件作品的意义只是想激发观众动手参与的欲望，这是受Schwann品牌推广策略的启发。整个结构为立体对称几何形态并体现着与自然的趋向性。
折纸源自日本的一项传统手工艺术，在二十世纪中期十分盛行，而今现代艺术也开始对这个艺术形式进行研究。它低成本和易传播的特性非常适合Kotak这种集体制作项目。
Visit the project: http://schwann.cn/kotak
NavInfo Motion Graphic
四维图新视频动画
Video
视频
In collaboration with our partner Aone we have created this happy and colorful motion graphic video. NavInfo asked us to communicate about its new product, a GPS service in line with the green strategy of the company.
For Schwann, we're also happy to work for a green project like this.
在与高塔的合作中，我们共同完成了这一清新多彩的视频动画。四维图新希望通过这个宣传片来介绍它的GPS服务和其环保出行的理念。
对于Schwann来讲，我们也非常高兴能为这个绿色环保的项目做出自己的贡献。
Nutrilite Farm - Augmented Reality project
纽崔莱掌上农场－增强现实项目
AR
增强现实
This artistic advertising campaign for Nutrilite products was done by the collaboration between Schwann and &c (Dentsu). By using our 3D and AR facilities, we were able to create this eye-catching, Internet interactive activity- “ Nutrilite Farm on Your Palm”. Viewers can use a downloaded pattern to see a 3D-animation of a farm and interact with it, it’s all in your “ hands” . This campaign was distributed very widely covering medias like websites, videos in internet, billboards, ad signs and monitors in metro.
由Schwann和电众数码合作的安利广告项目－纽崔莱掌上农场，利用了一种新奇的，刚刚流行起来的增强现实表现技术，展现了一个快乐小农场欣欣向荣的景象。利用自己的3D和AR制作资源和技术，我们得以呈现一个这样使人眼前一亮的网络互动项目，用户可以尽情体验AR技术带来的虚拟与现实结合的感受，而且一切尽在“掌”握。 这个广宣项目涉及范围很广，在很多网站上都有介绍，还有很多网络视频展示，大广告牌和地铁电视中都有推广。
Project site: http://nutrilite-farm.com
Youku promo video: http://tinyurl.com/298cfgn
Schwann event in Shanghai
Schwann上海见面会
Event
活动
Last August we held a corporate event to present the company to the Shanghai market after our consolidated presence in Beijing. The presentation was given in the Spanish Pavilion, one of the most visited and acclaimed sites of the Shanghai Expo 2010 and we also took a tour of other pavilions and Expo grounds.
We had a pleasant evening with our friends from the creative Industry, and we had the chance to present them our upcoming strategy of the agency.
Thank you and we hope to see you again soon!
今年8月Schwann在上海召开了公司介绍会，向上海的朋友们宣布了自己的存在，这是即北京之后我们励志开拓的又一片土地，并希望在那里大有作为。当日的发布会于最热门的场馆之一—— 西班牙馆内举办。来到世博，我们也借机参观了下其他场馆和整个世博园区。
我们和到场的创意界朋友们共同度过了一个美好的夜晚，也通过这次活动向他们介绍了我们近期的公司发展方向。
谢谢大家的支持！日后有缘再相会！
Schwann moves offices to Sanlitun
Schwann进驻三里屯
Rock it！
好好干！
In the context of the contemporary big cities, a neighborhood is a small community with its own identity, limited space and particular lifestyle.
The history and the present of the neighborhood, the people who live and lived there, is what leave a print in its identity, and make individuals feel identified.
Even if our origin, mentality and working environment were international, our day to day life is prominently local. A neighborhood is our daily interaction with others who live, work or have fun around us. A sign that we are evolving to a better city life is getting away from the anonymity of the infinite city and moving to the local side of our environment.
Built over a diplomatic history, Sanlitun is an unusual place in Beijing. It is today the biggest human connection to the international world , where the modern life complements (or replaces) the traditional. Close enough to the financial district, it is becoming a satellite area for international businesses. Full of shops, entertaining and cultural events, we find here a perfect place to develop our creative work.
We love China, we admire Beijing. Now, Sanlitun is our neighborhood.
在现代大都市的环境中，社区拥有其自身的特点，有限的空间和特殊的生活方式。
一个社区的过去和现在，那些曾经住过和现在在这里生活的人们都赋予了这个社区它特有的气质，同时也成为他们共有的特性 。
虽然说我们的背景，想法和办公环境都很国际化，但是我们的日常生活还是相当适应当地生活的。在社区里，我们会接触到周围与我们生活息息相关的人们，和他们一起学习，工作甚至玩乐。迈向优质城市生活的标志就在于逃脱大城市毫无特色的表层，转而深入其丰富的社区生活。
三里屯是北京外国使领馆的聚集区域，并且正在经历着日新月异的变化。这里已经称为北京非常独特的一角，是人们与各种世界元素交流之地；这里现代正互补或取代着传统。由国贸CBD商圈的带动，随着经济的发展，这里的商业气息也毫不逊色。大牌名店云集，同时在这里举办的文化活动也多姿多彩，更是娱乐休闲的绝佳选择。基于以上描述，我们选择了这里，选择了这里作为我们创意工作的基地。
我们热爱中国，欣赏北京，更依赖我们所在的三里屯。
